Auditing and research, part of a bigger picture
At Scroll ahead, we're not running a market research company, not in the least because auditing and research only become valuable as part of the overall approach. Are you aiming for an optimised customer experience? Then auditing and research have an important role to play — for data that can be consulted at every step.
Thorough research, connected with the marketing mix
Detailed research teaches you everything you need to know about your customers, competitors, products, and more. With proper research, you’ll learn how to make sure that people choose your brand over the competition.
By analysing raw data correctly, you can get good results every time. Our experts will help you distil clear insights by using data analysis to your advantage.
Media performance audit
With a media performance audit, we measure how well the chosen media support your business and brand objectives. We measure every click and view, keeping in mind the target audience, actions and channels with the highest ROI. We also determine whether ongoing ads are compliant with industry standards and evaluate their quality in relation to the channels.
Digital maturity audit
How’s your technical debt looking? Are your platforms end-of-Life or freshly updated, with frequent patches? A tech and security audit identifies risks in your tech stack to meet the legal requirements around security. Think of a correct GDPR policy, cookie usage and handling of customer and visitor data.
Persona and journey research
Personas and customer journey maps are vital for brands and their use of data. They offer an insight into the demographic and psychographic motivations and touchpoints of visitors throughout the purchasing process. Qualitative and quantitative research reveals which triggers it pays to target with sophisticated communication.
UX & usability research
Tune your platform to your users, and you’ll notice better results. By engaging in UX and usability research, you answer the needs of your target audience.
Market & consumer research
Do you fully understand your target audience, or is there still room for improvement? If the latter applies to your organisation, you could benefit from market and consumer research. We’ll tell you all about it.
Business ideas are everywhere. But how do you separate the wheat from the chaff? By testing and validating your ideas, if you’re asking us. Our experts give you insight into the market, the target group, and the features that this target group considers important.