Data & intelligence
Everything is measurable in the digital world. With the growing presence of Data & Intelligence in digital processes, accountability is also increasing. It doesn’t just stimulate creativity, it also efficiently measures and validates, demonstrating clearly how quickly you can recoup investments in marketing and sales. In other words: get rid of the emotion in the boardroom, bring in the data.
How we help you with data & intelligence
Measurement and attribution
Knowledge is power — and our experts know that better than anyone. We map out the customer journey of your target group to help you use your marketing budget more efficiently. Whether you choose multi-touch attribution, lift studies, time decay, or another model — we help your brand take the next step.
Dashboarding and visualisation
With a marketing dashboard, you can see the data that matters most — and what works and what doesn’t — at a glance. We build customised best practice dashboards and our experts are happy to assist you with further personalisation, interpretations and concrete advice.
Datamanagement & warehousing
How do you translate data from data silos into actionable insights? Through validation, enrichment, and automation. Our experts configure and optimise your customer data platform, CRM, or data management platforms.
Data & segmentation strategy
Streamline your business processes by deploying the right digital tools and platforms. We help you make the right choices and keep your organisation on the right path.
Data & intelligence audits
A data and intelligence audit shows how complete, accurate and privacy-friendly your data is. Intelligent data analysis often provides a wealth of information, such as the alignment of business goals and metrics, as well as the opportunities, risks and accuracy of your data. An audit sets the tone for targeted, efficient improvements.